Warriors in Pink: Ford’s Attention to the Race To Find A Cure

Women play a vital role in our society; not only as wives and mothers but as a segment of our population that makes major decisions in boardrooms, classrooms, and in virtually any room we care to name. She is a beautiful force and a force that is missed beyond description should she be lost. Ford Motor Company appreciates the role the female gender plays in society and shows its appreciation in many ways. One way they lend a hand is by helping find a cure for breast cancer.

Ford Motor Company’s 16 –year National Sponsorship of the Komen Race for the cure has raised more than $105 million for the movement; a movement that started in 1982 with a promise. Nancy G. Brinker lovingly promised her sister, Susan G. Komen, who was in her thirties at the time and dying of breast cancer she would do everything possible to end this disease.

Brinker is working hard to keep her promise and as reported on www.komen.org “Susan G. Komen for the cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find cures.”

Ford Motor Company stands behind this heartfelt mobilized effort with Ford employee and Ford dealers either walking or running in the Komen Race for the Cure races as well as selling apparel like t-shirts, scarves, Warrior pins, Warrior vehicle magnets, and Galpin Auto Sports, home of MTV’s Pimp My Ride, created a Mustang with a Warrior in Pink package.

In 2007 work began on a limited edition 2008 Mustang. Each Mustang with the WiP package that sold granted the Susan G. Komen for the Cure $250. Ford also gave away one of the limited edition Mustangs. The winner, Jennifer Cavanagh, found the Ford Warriors in Pink website www.fordcares.com and entered to win the Mustang while searching for information on breast cancer to help her friend recently diagnosed with the disease. Later on Cavanagh was awarded a 2008 Mustang convertible with pink rally stripes on black paint. The black leather seats featured pink stitching. The Warriors in Pink logo was hand-painted on the back.

Ford Motor Company, cognizant of the strong role women play in the lives of all they touch, reaches out to hopefully save millions from dying too soon—Ford works to help keep the promise one sister made to another back in 1982.

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