2013 Ford Fusion NASCAR Style

February 14th, 2012

2013 Ford Fusion

The 2013 Ford Fusion Sprint Cup car, unveiled Tuesday as part of NASCAR’s media tour, was worked on by Ford designers in an effort to bring brand identity back to the sport. The result is undeniable with the 2013 Sprint Cup car mirroring the recently unveiled 2013 Ford Fusion production car.

Featuring a completely redesigned sleek new silhouette and fresh face, the 2013 Fusion Sprint Cup car was designed to be the face of a new era of stock car racing.

“We wanted Fusion to be the car that helped return ’stock car’ to NASCAR,” Jamie Allison, director of Ford Racing said. “I think fans, when they see the car, are just going to smile and cheer. It is going to reengage them with the sport and make the sport better because there is just something natural about seeing race cars that look like cars in their driveways.”

This marks the third time Ford simultaneously launched production and NASCAR versions of a new model. The first dual launch came in 1968, with the sleek fastback Ford Torino. NASCAR Hall of Fame driver David Pearson drove the Torino to back-to-back Cup Series championships in 1968 and 1969. The second time came in 2006, when the then newly introduced Ford Fusion appeared in showrooms and on the track.

Ford took a different approach with the development of the 2013 Fusion racer. Ford Design Center staff, led by Garen Nicoghosian, and Ford aerodynamicist Bernie Marcus, spent the past year doing the early design development, freeing up the Ford race teams to concentrate on weekly NASCAR competition.

“This is a seminal moment in the sport where we had a chance to get it right once again and make sure the race cars are race versions of street cars. And I am proud because I believe we have accomplished just that,” Allison said. “The 2013 Fusion is a stunning car and the 2013 NASCAR Fusion is even more stunning and I can’t wait to see it perform on the track and connect with race fans.”

Ford designers, led by Nicoghosian, addressed three main issues to mirror the 2013 Sprint Cup Fusion to the 2013 production Fusion found on showroom floors:

– Address the overall proportion of the race car to reflect proportions found in the production Fusion

– Brand and design cues in the side of the vehicle

– An identifiable front end grill with the distinctive look of a Ford

“It looks fun to drive and very much eager to go and tear up the track. It has a very aggressive stance from the outside and the inside. From all angles the vehicle exudes performance and I think it reflects our general attitude of how we go about setting up our cars very, very nicely,” Nicoghosian said. “It brings a certain level of nimbleness and lightness and agility to the NASCAR platform, much like we do in our production cars, because all of our production cars have that nimbleness and agility and eagerness about them.”

The new Sprint Cup Fusion entries will be tested throughout the 2012 season in preparation for its racing debut at the 2013 Daytona 500 in February.

By: Team Release

Ford Racing Continues the Mustang Cobra Jet for 2013

February 7th, 2012

2013 Cobra Jet

Since its victorious introduction at the NHRA Winternationals in 1968, Ford’s Cobra Jet Mustang has created a legacy of power, performance and triumph. That legacy was renewed in 2008 when Ford Racing offered a limited run of the 40th Anniversary Cobra Jet Mustang which quickly sold out. Subsequent 2010 and 2012 model year offerings of the Cobra Jet have proved just as popular.

The 21st century CJ has carved its own legacy at drag strips across the country becoming the winningest late model in NHRA with national event wins in 2009, 2010 and 2011 and numerous class records this season alone.

Today, Ford Racing unveiled the 2013 Cobra Jet Mustang at the Performance Racing Industry (PRI) show in Orlando, Fla.

With over three seasons of testing, racing, and customer feedback the 2013 Cobra Jet marks the continued evolution of the factory-produced turnkey race car. Designed for NHRA Stock and Super Stock competition, the 2013 model is better than ever and features the latest drag racing technology for greater speed and consistency.

“The 2008 Cobra Jet is a great car. It does everything we wanted it to do,” said George Goddu, business manager, Ford Racing Performance Group. “We’re really proud of that car, but we improve with each new Cobra Jet offering and 2013 is no exception.”

The 2013 Cobra Jet offers two 5.0L TiVCT engine options. Customers may choose a naturally aspirated engine with Cobra Jet induction system, CNC ported heads, high lift cams and low-drag accessory drive, or a 2.9L Whipple supercharged version with CNC port matched manifold and heads, and a proprietary 10-rib supercharger drive system for high rpm use without a belt.

“The 5.0L has all the attributes to make a world class drag racing engine and is ideal for the Cobra Jet,” said Goddu. “Both the naturally aspirated and supercharged engines will be competitive as delivered.”

Additionally, the 2013 Cobra Jet chassis has been improved. Lightweight body modifications give better weight distribution and electric power steering provides better drivability without parasitic horsepower loss. A new roll cage design is optimized for safety and chassis rigidity while the brake pedal ratio has been revised for more modulation and stopping power. And the rear suspension geometry delivers faster and more consistent 60-foot times.

The 2013 Cobra Jet is priced to be the best value in the market with an approximate MSRP of $86,000 with the naturally aspirated engine option, and $93,000 with the supercharged engine. Additional options and pricing will be announced January 2012.

Much like many of Ford Racing’s previous turnkey race cars, the 2013 Cobra Jet Mustang will be built by the United Auto Workers (UAW) at the Auto Alliance International (AAI) assembly plant in Flat Rock, Mich. Production of Cobra Jets will commence in June 2012, with delivery of all vehicles expected mid-summer of 2012.

Cobra Jet components will be available through Ford Performance Parts, allowing racers to upgrade their Mustangs to Cobra Jet specifications.

2013 Cobra Jet production is limited to only fifty (50) units and orders placed through Ford dealers will be filled on a first come first served basis. (Part number M-FR500-CJ).

Finally, all Cobra Jet fans can help choose the color of the 2013 Cobra Jet – classic white, silver or black – by voting online at Ford Racing.com. Voting ends December 31, 2011.

By: Drew Phillps

Ford to Triple EcoBoost Vehicle Production Capacity in 2012

February 7th, 2012

EcoBoost

Now that record sales of 127,683 EcoBoost™-equipped vehicles in 2011 are on the books, Ford aims to more than triple production capacity of cars, utilities and trucks using this fuel-efficient technology in 2012.

Ford will expand its portfolio of fuel-efficient offerings this year withthe fuel-saving 1.6-liter EcoBoost engine in the high-volume Escape compact utility vehicle and Fusion sedan nameplates, five new electrified vehicles, as well as with the introduction of auto start stop technology paired with the convenience of an automatic transmission.

“EcoBoost expansion and availability in high-volume nameplates such as the all-new Ford Escape and Fusion will take this affordable, fuel-saving technology to the heart of the market,” said Ford Group Vice President of Sustainability, Environment and Safety Engineering Sue Cischke. “Ford is committed to delivering class-leading fuel economy for our customers, which benefits the environment and helps the U.S. move toward greater energy independence.”

The full-size Taurus sedan becomes the first Ford vehicle to offer customers a choice between two EcoBoost engines. It will offer a 2.0-liter EcoBoost four-cylinder making an estimated 237 horsepower and giving customers up to an anticipated class-leading 31 mpg, while the iconic Taurus SHO sport sedan features a 365-horsepower, twin-turbocharged 3.5-liter EcoBoost V6 delivering 25 mpg highway.

The green and mean Focus ST arrives this year as a high-performance – yet fuel-efficient – sport compact EcoBoost application.

Additionally, Ford offers an EcoBoost-powered Police Interceptor for 2012. It is the first-ever turbocharged law-enforcement vehicle offering.

Ford’s lineup of fuel-efficient cars, trucks, SUVs and crossovers underscores the company’s commitment to continually improve fuel economy.

By the end of 2012, nine Ford models will deliver or are anticipated to deliver an EPA-certified 40 mpg highway or higher, with still more fuel-efficient vehicles on the way.

Of the 11 market segments in which Ford competes, the company leads in fuel economy customer satisfaction in six, according to the latest J.D. Power and Associates APEAL study, a third-party measure of buyer attitudes concerning recent vehicle purchases.

These findings show Ford customers are pleased with their fuel economy, and that their new Ford vehicle delivers the EPA-rated estimates in regular use.

The power of choice
Ford’s top-selling F-150 pickup provides another example of how the company is meeting its promise to lead or be among the leaders in fuel economy.

In 2010, all F-150 trucks sold featured a V8 engine. Just one year later, 56 percent of 2011 F-150 customers bought pickups with a fuel-saving V6, either the base 305-horsepower 3.7-liter or the award-winning 365-horsepower 3.5-liter EcoBoost. These engines are EPA-certified at 23 mpg and 22 mpg highway, respectively, and deliver both leading fuel economy and capability.

Ford’s electrified vehicle portfolio expands this year with the introductions of the new C-MAX Hybrid, C-MAX Energi plug-in hybrid, Fusion Hybrid, Fusion Energi plug-in hybrid and Focus Electric battery electric vehicle.

Ford goes to college with Zipcar program

August 31st, 2011

Ford will provide up to 1,000 cars to car-sharing network Zipcar at more than 250 colleges throughout the U.S. to reach younger consumers accustomed to driving Toyota Priuses, Nissan Versas and Mini Coopers.

The partnership will last two years and gives Ford a marketing tool it has lacked as the car-sharing service has grown in college towns and larger cities, especially on the East and West Coasts.

University of California “Today’s students are thinking differently about driving and transportation than they have in the past,” said Bill Ford, the automaker’s executive chairman. “This program enables today’s new drivers to experience our latest fuel-efficient vehicles, while helping them reduce their cost of living and help relieve congestion on campus. We’re looking forward to making Ford a staple of their college experience.”

Ford and Zipcar will offer $10 off the $35 annual membership fee for the first 100,000 new university students members who sign up for Zipcar, plus $1 off the hourly rate for the first 1 million hours of use on the Ford vehicles at select colleges and universities.

New Ford vehicles start arriving on campuses this week. The new generation of Ford vehicles will include the 2012 Ford Focus.

Scott Griffith, chairman and CEO of Zipcar, says the alliance will help Ford and Zipcar better understand the preferences of the college-age drivers.

“We’ve had Zipcars on campuses for more than eight years and as a result we’ve learned a lot from the next generation of drivers. We’re targeting a generation that only knows how to buy music by the song, so paying for a car by the hour is a natural for them,” said Griffith.

Zipcar has established partnerships with more than 250 universities throughout North America, including Harvard University, Yale University, Massachusetts Institute of Technology, University of Michigan, Michigan State University, Stanford University, the University of Southern California, the University of California-Berkeley, Loyola Marymount University, Florida State University and George Washington University.

Car-sharing programs such as Zipcar are increasingly becoming students’ first experiences behind the wheel. According to the U.S. Department of Transportation, the number of drivers age 16 to 19 declined by 19 percent from 1978 to 2008.

According to an independent study commissioned by Zipcar in 2010, almost half of all 18- to 34-year-old drivers are driving less, and nearly two-thirds would drive less if alternative transportation options were available.

“Millennials appear to have developed a very different view of the automobile. Access and convenience are their top priorities,” said Griffith.

McClatchy-Tribune News

2012 Ford Mustang GT Convertible Review

August 11th, 2011

2010 Ford Mustang Convertible

MOTORSPORTS EDITOR MAC MORRISON: Every chance I get to drive the Ford Mustang GT with the 5.0-liter V8, I smile because I know exactly what I’m in for–a great engine, great sounds, fun on-throttle handling and just an all-around throwback experience.

From the body style to the well-thought-out yet simple interior, the Mustang GT in many ways is a car from another era, outfitted with a modern engine, sound-isolation and tire and brake technology to deliver a pure driving experience without the vices of true, old muscle cars. It’s by far my first choice in the modern muscle-car class.

I would be happier in the coupe, but the removal of a fixed roof does little to dampen the driving fun. And while the chassis shakes and oscillates a bit at times over bumps, I’ve experienced worse in modern cars costing more money and carrying more well-heeled nameplates.

The Mustang remains a winner, pure and simple. Come to think of it, those last two words describe it perfectly as well.

NEWS EDITOR GREG MIGLIORE: Dashing into work early one Monday morning with the top down and the engine roaring, I came to the conclusion that the 2012 Ford Mustang GT convertible is about as fun an experience a driver can hope to have in a nonsupercar.

The 5.0-liter V8 has truly given the ‘Stang a foundation that puts this car at or near the top of the segment. I would argue it’s slightly ahead of the Chevrolet Camaro, since the Chevy feels bulkier and more cumbersome to handle. But they’re both very good.

The sounds this powerplant makes are exhilarating, raspy and growling, but never dull. It’s at its best when the driver really steps into the throttle and lets the revs build. Theoretically, that’s how muscle cars should be–but the Mustang GT responds with eagerness.

I like the taut nature of the body and the chassis, which produce less lean than the Challenger and the Camaro during turns and aggressive maneuvers. I did detect a bit of squirreliness from the rear suspension at times, perhaps accentuated by the strong torrent of power being sent to the rear wheels. The convertible element might contribute to that, but otherwise didn’t detract from the drive character.

Despite its sporty character, the GT is fine for around-town driving, too. I spent a Saturday rolling around the suburbs, hitting a few stores, and was quite comfortable. The heat this weekend was oppressive, but for the most part, I didn’t mind cracking the top. Really, that’s the best way to experience this car.

The interior is well executed, with mostly pleasing materials, sharp gauges and easy-to-use controls. No confusing MyFord Touch here. The driver looks at 1960s-styled dials and actually gets to turns knobs to operate the radio. This is a car for people who want to drive and not mess around with colors and connectivity. The Mustang GT, with or without the convertible option, is a winner in my book.

INTERACTIVE ASSOCIATE EDITOR DAVID ARNOUTS: The more time I spend in this car, the more I realize why I have a soft spot for muscle cars. The latest incarnation of the famed Mustang, with the “resurrected” 5.0-liter V8, is a great reminder that certain American cars can evolve over time but remain true to their roots.

Greg said it best about the interior–its style harks back to the 1960s. The traditional manual operations and modern technology are a combination that proves to be a winner in the Mustang GT.

The six-speed manual aluminum shifter with laser-engraved gear patterns is a nice touch and matches the rest of the interior nicely. The seats were comfortable for the most part; I blame myself for never really taking the extra few minutes to get a great fit. I was too excited to get the pedal down and the road rolling underneath me.

The mirrors were an interesting first for me. Integrated into the side mirrors were blind-spot-reduction mirrors; think bubble mirrors on semitrucks. I didn’t really care for the addition. While functional, the aesthetic wasn’t my taste.

Once rolling, though, the 412-hp, 5.0-liter V8 was an ear-to-ear-grin-inducing machine. While the exhaust was a touch quiet, it is still one great-sounding domestic engine. And if the sound wasn’t enough, the lateral velocity was a close second.

The car is quick and would make a great sports car to drive around town or drive across the country.

As for the drive, the clutch and pedal feel, with the close ratio shifts, are superior to the long-throw experience of the Chevrolet Camaro.

The suspension is matched well, giving the Mustang GT a nimble feel without the overly harsh feeling of many rear-wheel-drive sports cars. Expect to feel bumps–this isn’t a luxury sedan, but you shouldn’t lose your fillings on a standard street.

Overall, I was pleased with the Mustang GT. It is a well-balanced sports car that is fun, enjoyable and for the money, provides plenty of value, just like the original muscle cars. But in this decade, we don’t have the side effect of smelling like gasoline and vinyl after a going for a drive.

I could do without the convertible option as I prefer a coupe with a bit more sport-oriented performance. That doesn’t take away from the fact that driving with the top down was enjoyable.

Since I enjoyed this “plain-Jane” Mustang GT so much, I can only say one thing: Bring on the Boss 302!

ART DIRECTOR TARA KLEIN: After one night in this 2012 Ford Mustang GT convertible, I come away impressed, enthused and wanting more time behind the wheel.

I am a huge fan of the current body style that tastefully merges the 1960s lines with a more modernized approach. The front fascia and overall silhouette produce a menacing image, one that is instantly recognized on the road. Unfortunately, the gray clouds proved to be too threatening for me to put the top down.

This Mustang felt incredibly solid, well-grounded and controlled. I never once felt uncomfortable, whether driving down the expressway or through a rural downtown area. The growl of the V8 provided an awesome soundtrack during my drive, and the substantial amount of power was impressive.

I agree with others here that the Mustang’s simplified interior has a nice throwback vibe, making the car a consistent package. While a lot of hard plastics were used, it was well composed and comfortable, and the aluminum shifter really popped in the otherwise dark cabin. The large gauges backlit in blue at night also made a loud statement that meshed with the intensity of the Mustang overall.

While I only had this bad boy for one night, I’m sure I won’t be forgetting my time with it anytime soon.

EDITOR WES RAYNAL: I’ll never turn down the chance to drive a 5.0-liter Ford Mustang GT, coupe or convertible. They’re just terrific hot rods whether or not one takes price into account.

The car has a fantastic engine with good power, one that makes all the right hot-rod sounds. When I was a kid, the Hemi Cuda was the bogey, with its 425 hp–and this car is dang close to that. The exterior looks good, the interior is simply laid out and the materials are a bit better than decent–Chevrolet should look at this interior when doing the next Camaro, especially in terms of materials. Driving the car over the potholes is impressive in terms of body/chassis stiffness. Having the top down is a joy.

Overall, I dig Mustangs, and this car is a good example of why.

2012 Ford Mustang GT Premium Convertible

Base Price: $38,995

As-Tested Price: $42,545

Drivetrain: 5.0-liter V8; RWD, six-speed manual

Output: 412 hp @ 6,500 rpm, 390 lb-ft @ 4,250 rpm

Curb Weight: 3,754 lb

Fuel Economy (EPA/AW): 20/15.9 mpg

Options: Brembo brake package including 19-inch premium painted aluminum wheels ($1,695); comfort package including six-way power passenger seat, heated seats ($595); RR Sensing system/security package ($695); HID/security package including active antitheft system, wheel-locking kit and HID headlamps ($525) yellow blaze metallic tri-coat exterior paint ($495); rapid spec 401A including premier trim with color accent ($395)
By: Mac Morrisson

2012 Ford Explorer EcoBoost to get 28 MPG

July 28th, 2011
Ford Explorer

Ford Explorer at James Hodge Ford

Ford’s much anticipated turbocharged 2.0-liter EcoBoost four-cylinder engine will make its debut in the 2012 Ford Explorer, a three-row crossover with room for seven. Today, Ford released EPA-certified fuel-economy numbers of 20/28 mpg city/highway for the EcoBoost four-cylinder engine. That’s three more mpgs than the current Explorer’s V-6 offering.

The turbo will produce 240 horsepower and 270 pounds-feet of torque. The horsepower is down from the V-6’s 290 hp, but the torque is up from 255 pounds-feet.

The V-6 Explorer had plenty of power during our testing, and we’re anxious to see how the EcoBoost version holds up.

There’s no word on pricing or if the 2012 Explorer with EcoBoost will be more or less expensive than the current V-6 model when it goes on sale later this year. The same engine will be also available in the Ford Edge SUV and the Ford Focus ST. (By David Thomas)

One of a Kind 2012 Mustang

July 21st, 2011
Blue Angel Mustang

2012 Blue Angel Mustang

When you turn 100, it’s pretty much guaranteed Willard Scott will Photoshop your face onto what is seemingly the label of a jar of jam and give a birthday shout-out. But when it’s 100 years of naval aviation we’re talking about? Jam is a no-go. But an extraordinary car created for the occasion? That’ll do.

To pay tribute to the centennial, engineering and design teams at Ford crafted this unique 2012 Ford Mustang, inspired by the U.S. Navy’s Blue Angels naval aviation demonstration team and the F-18 Hornet aircraft it flies. The GT’s exterior features a custom spoiler with vertical tailfins, Screaming Yellow gloss accents and Blue Angels script and crest from the Navy aircraft. Creations n’ Chrome did the chrome blue paint, and we’re sorry to say you can only drool over it for now – it’s unlike anything available on any production vehicle in the world.

Inside, the Mustang has the Blue Angels crest stitched into the leather Recaro racing seats and offset stripes that give a hint of pilot flight suits. There are cluster graphics, performance gauges and instrument panel appliqués, too. Other notables are the Blue Angels script on the illuminated sill plates and puddle lamps that project jet images when the doors open.

The Mustang also has a Ford Racing supercharged 5.0-liter V8 engine that makes a whopping 624 horsepower, plus a Ford Racing handling pack, performance exhaust and racetrack brakes.

You like? Good news then: On July 28, the Blue Angels Mustang will be sold at the Gathering of Eagles charity auction during the Experimental Aircraft Association (EAA) AirVenture Oshkosh, an event that will take place July 25-31 at Wittman Regional Airport in Oshkosh, Wisconsin. Ford is the exclusive automotive partner and longtime supporter of EAA. You will need to prequalify to participate in the auction, so click here for more information.

All proceeds from the car donation and sale will benefit the EAA Young Eagles organization, which has provided free introductory flights to more than 1.6 million young people since 1992 while also teaching the value of hard work, personal responsibility and enhanced math and science skills. The Gathering of Eagles annually draws more than 1,000 aviation enthusiasts in support of Young Eagles and other EAA programs that inspire young people to become engineers, aviators, astronauts, scientists and innovators.

The Blue Angels edition joins three other one-of-a-kind Mustangs created by the Ford design and engineering teams for the EAA Young Eagles auction in recent years. Ford vehicles sold at auction during past EAA AirVenture events have collectively raised more than $1.3 million to support Young Eagles.  (The Ford Story)

Ford SuperDuty With PTO – Power Take Off Option

March 16th, 2011

The 2011 Ford Super Duty has an updated feature that many who use these trucks on farms or other heavy duty applications might appreciate. Ford has added the ability to power auxiliary equipment off of the engine, making the truck much more useful in a variety of projects.

Here are a few examples – Winches, Generators, Snow Plows, Cement Mixers, Air Compressors, Fluid Pumps, Hydraulic Lifts (tow trucks), Augers or other equipment that may be driven by tractors.

The New Live Drive Power Take Off feature – PTO* – has a direct mechanical connection via the transmission that allows external equipment to be powered whether or not the vehicle is in motion. If you need the ability to power equipment mechanically this should be a helpful feature.

The PTO auxiliary connection is common on tractors and has now been integrated to potentially make life easier and even might result in less equipment to maintain. This new offering on a Ford pickup truck will be another benefit adding to the variety of industrial and rugged features that most wouldn’t expect to see on a street driven pickup truck.

*Requires 6.7L Power Stroke® V8 Turbo Diesel Engine and compatible aftermarket Power Take-Off unit. Class is full-size pickups over 8,500 lbs. GVWR.

Offroad Angle Display in LCD Productivity Screen

In addition to the PTO option, the dashboard has a nice offroad leveling monitor**. It indicates the angle that the truck is on when a driver might encounter some challenging off-road conditions.

Many weekend off-road enthusiasts will likely enjoy these types of details while keeping the other qualities for during the week type work in construction or other industries that need the durability this truck offers.

By integrating these things Ford shows that it understands the reason people buy these trucks and continues to develop enhancements that make the job easier, more productive, and reduces the need for costly auxiliary power sources.

**It’s standard in Lariat and King Ranch® and available in XLT.

The suggested starting MSRP of the 2011 Ford 350 XL is $29225

Check out the new models and features that are being integrated into the Ford Truck lineup in person and see which ones might apply to your projects.

[Photo credit: media.ford.com]

New Electric Ford Focus At Detroit Auto Show

January 28th, 2011

Electric Ford Focus

The Detroit Auto Show has always been the place where one could discover the newest products and innovation, but this year in particular marks some significant change. The shift towards electric vehicles was part of almost booth on display at the Detroit Auto Show.

The year of the electric vehicle is here, and it’s all over the auto show from electric vehicle test tracks at Ford to the charging stations displays and new lifestyles it promises.

There are still many new hurdles that will need to be overcome, but the industry has taken quite the turn with a new focus on driving electric. Many people have questions about how the new vehicles will operate, how long the batteries will last, how far the vehicles can travel on a single charge, etc.

Commercial Electric Vehicles

The new Electric Ford Transit Connect will be one of the first Ford electric vehicles to hit the road, and look for dealerships to use them for delivery vans and other such applications.

Consumers, Fleet vehicles, and even the local delivery trucks. Electric is allowing our country the opportunity to rid us of the burden gasoline powered vehicles from pollution to the dependance on foreign oil.

Electric Vehicles Are In Demand

The demand of new electric vehicles are resulting in new investments in manufacturing which creates more jobs for Americans.

The electric Ford Focus, equipped with My Ford Touch and SYNC, will be a vehicle in high demand for drivers of all ages and now is the time to evaluate the requirements for installing a charging station, such as upgrading the electrical panel at the home, and finding out if any local businesses or even your employer has plans to install charging stations.

New Ford Vehicle Colors And Finishes – What They Say About You

December 16th, 2010

If you’re searching for a new car which colors would you consider. The color you choose can make life much easier if you were to sell, or much harder.

How To Pick A Good Color Car

Most people prefer neutral colors such as black white gray etc. studies have shown that as many as 40% of car buyers will leave the dealer because the color that they want is not available.

With today’s technology Ford has been able to create colors with all sorts of characteristics from a glossy finish to a glass flake as opposed to metal.

This gives customer a much larger range of personalized choices which makes the vehicle something they designed and envisioned.

If you believe the car you are buying fits your needs well, then don’t let the resale consideration distract you from buying a color that fits your interests.

Also, try to look at the vehicle in sunny and cloudy conditions if its a unique color you are considering, it may change your mind if the appearance is too bright for your taste.

Ford Paint Quality Equals Long Life

Ford is taking measures to ensure that their products are durable and long-lasting when exposed to harsh weather conditions. Conditions, such as winter seasons where cars are subjected to road grime and in some states salt, which is used as deicer.

The harsh finish allows vehicles to withstand things like acid rain and other harmful elements that could come in contact with your vehicle.

So a combination of a customized look along with the durability gives customers the confidence that their Ford will look good even in poor weather conditions.

Take your time and consider the benefits you will have if you select the right color and finish for your new car.

Download the Ford Paint Quality PDF